Since its humble beginnings in 1994, P.A. Alvarez
Properties and Development Corporation (P.A. Properties) has grown into one
of South Luzon’s most trusted developers of quality and affordable housing.
This year’s anniversary theme, “Expanding Horizons, Advancing Together,”
reflects the company’s unwavering mission to go beyond building houses—focusing
instead on creating thriving, sustainable communities and forging partnerships
that help shape the future of Filipino homeownership.
“Over the past three decades, we have built more
than homes—we have built hope and opportunity,” said Atty. Marianne Reyna
Lina-Cruz, President and CEO of P.A. Properties. “As we celebrate our 31st
year, our focus is to deepen our reach, strengthen our partnerships, and
continue addressing the housing needs of Filipino families. We are proud to be
part of those stories.”
Addressing the Nation’s Housing Challenge
The Department of Human Settlements and Urban
Development (DHSUD) estimates a nationwide housing backlog of around 6.5
million units as of 2022, projected to reach 10 million by 2028 if unaddressed.
P.A. Properties continues to take this challenge head-on by expanding its
residential and mixed-use projects in key growth areas while collaborating with
government agencies, financial institutions, and industry partners to make
homeownership more attainable for Filipinos.
Guided by its vision to build resilient and inclusive
communities, the company emphasizes innovation and mindful design in every
development—ensuring that each P.A. Properties community nurtures not just
families, but futures.
Earlier this year, the company expanded its footprint
with the launch of a new phase of Idesia Heights in Dasmariñas, Cavite
(introducing 76 Fuji model units), followed by the successful launch of NuVista
Tanauan in Batangas.
NuVista Tanauan is a 18.7-hectare master-planned community in Tanauan, Batangas, offering a blend of economic and socialized housing options—Yasmin and Solida models.
Celebrating
Stories and Industry Recognition
P.A. Properties also concluded Season 2 of its
“Kwentong Buhay, Kwentong Bahay” (KBKB) vlogging competition, highlighting
inspiring homeowner stories from across its communities. Following its success,
the company announced “Buhay Goals, Bahay Goals” (BGBG) Season 1, which will
feature the journeys of homeowners from the Idesia projects.
P.A. Properties also continues to innovate customer
service through the relaunched Home Info Plus mobile app. Now available to all
P.A. Properties communities, the app serves as a single platform for homeowners
to track reservations, monitor payments, download receipts, and access support.
In recognition of its continued excellence and
commitment to nation-building, P.A. Properties and its leadership received
several prestigious awards in 2025.
Chairman Romarico T. Alvarez was honored with the Golden
Rooster Award in Business for his visionary leadership and enduring
advocacy for inclusive housing. The company’s social development arm, the
Pelagio A. Alvarez Foundation, Inc., received the Golden Rooster Award in
Humanitarian Service for its impactful programs in education, disaster
relief, and livelihood support.
Reinforcing its strong industry presence, P.A.
Properties was named among the Top 10 Pag-IBIG Fund Accredited Developers in
NCR for 2024, and recognized as one of the Top 200 Taxpayers in Cabuyao
City for Fiscal Year 2024—a testament to its transparency, performance, and
contribution to local progress.
These distinctions highlight P.A. Properties’ enduring
legacy as a developer that not only builds homes but also empowers communities
and uplifts Filipino lives.
Expanding
Horizons: Strengthening Partnerships and Joint Ventures
A cornerstone of the company’s forward momentum is its
expansion through strategic joint ventures, bringing global expertise to the
Philippine market.
Hankyu Hanshin Properties Corp. (HHPC)
Strengthens Collaboration
In July 2025, P.A. Properties and its long-time
Japanese partner, Hankyu Hanshin Properties Corp. (HHPC), formalized
plans for two new joint venture projects through a Memorandum of Understanding
(MOU):
● Alaminos, Laguna: 517 units, 6.6 hectares.
●
Inosluban,
Lipa, Batangas: 547 units,
6.5 hectares.
“Our continued partnership with P.A.
Properties allows us to bring Japanese standards of quality, design, and
efficiency into the Philippine housing market,” stated Ichiro Yamamoto, General Manager of HHPC.
Romarico T. Alvarez, Chairman of the Board of P.A. Properties, added
that these projects reflect their shared commitment to providing sustainable
and accessible homes.
Japanese Precision Meets Filipino
Ingenuity with SMCC Philippines
P.A.
Properties Hankyu (P.A. Hankyu), the joint venture company, has partnered with Sumitomo
Mitsui Construction Company or SMCC Philippines, Inc. (the local subsidiary
of Japan’s Sumitomo Mitsui Construction Co., Ltd.) to elevate construction
quality and efficiency through Japanese engineering excellence. SMCC
Philippines is now the official housing contractor for Idesia San Jose Del
Monte in Bulacan.
This collaboration brings in
proven Japanese construction technology and expertise, including the use of the
Precast System—a structural shell method widely utilized in Japan. By enabling
offsite manufacturing of key components, this technology ensures faster project
completion, superior precision, enhanced durability, and significantly reduced
material waste, reflecting the hallmark reliability of Japanese innovation in
building.
Elevating
Community Living with Anabuki Property Management Group
In another strategic milestone, P.A. Properties Hankyu
Hanshin partnered with Anabuki Property Management Group to strengthen
property management across Idesia residential communities. This aims to enhance
community services and ensure the long-term sustainability and high
quality of life in these neighborhoods.
These global collaborations signify P.A. Properties’
dedication to building not just houses, but holistic living environments where
families can thrive with comfort, security, and a strong sense of community.
Looking Ahead: Building Stories for Generations
“Our 31st anniversary is more than a
celebration of years—it’s a reflection of the dreams we’ve helped build and the
lives we’ve touched along the way,” said Chairman Romarico T. Alvarez. “It reminds us how far
we’ve come, and how much more we can do together. As we look to the future, we
remain steadfast in our commitment to expand into new areas, strengthen
partnerships, and create communities that uplift lives and nurture generations
of Filipino families.”
With over 30,000 homes built and 20 more communities
planned over the next five years, P.A. Properties remains steadfast in its
purpose: to help more Filipino families turn their dreams of homeownership into
reality.
via Vritimes